Justin de Dios, professionally known as Justin, is a Filipino singer, dancer, songwriter, director, and creative visionary. As the sub-vocalist and visual of SB19, Justin is widely admired for his charm, artistic sensibility, and storytelling through visuals. Known as the youngest member of the group, he also serves as SB19’s creative director, overseeing music video concepts, directing live concert productions, and shaping the group’s evolving visual identity.
Early Life
Justin was born on July 7, 1998, in Malabon, Metro Manila. He graduated with honors from De La Salle–College of Saint Benilde with a degree in Multimedia Arts. Even before debuting as an artist, Justin was already involved in performing arts through dance. He trained under ShowBT Philippines while juggling the demands of college. At times, he would miss practice to complete academic requirements, learning routines afterward on his own. Despite these challenges, he pushed through and became one of the founding members of SB19.
Career Highlights
Pre-Debut & Training
Joined a dance crew prior to debut, performing with future bandmate Josh.
Became a trainee under ShowBT Philippines after initially attending their dance workshops.
Balanced intense K-pop-style training while completing his Multimedia Arts degree.
With SB19
Debuted with SB19 on October 26, 2018, with the single “Tilaluha.”
Rose to fame following the viral success of “Go Up” in 2019.
Contributed to various aspects of the group’s creative output, including:
Directed: “Hanggang Sa Huli” animated music video, “What?” and “WYAT” music videos.
Storyboarded and Directed: “What?” MV.
Creative Director: Back in the Zone online concert (2021), including a solo performance of Coldplay’s “The Scientist.”
Led: Merchandise design collaborations for Pagsibol EP.
Played a key role in developing the group’s branding and visuals through conceptual direction.
Solo Career
February 29, 2024: Released his solo debut single “surreal,” showcasing a more introspective and artistic side of his musicality.
Has teased additional original compositions through platforms like TikTok, including the unreleased track “Parallel Universe.”
Other Ventures
In 2021, appeared in Filipino rapper Alex Bruce’s “Yakap” music video.
In 2022, co-founded Visar Society, a lifestyle brand offering products with a nature-inspired aesthetic.
In 2022, received the Pop Main Visual of the Year award at the PPOP Awards.
Active on TikTok with over a million followers, known for engaging content and occasional songwriting previews.
Continues to serve as a key figure in SB19’s self-managed company, 1Z Entertainment, contributing to its creative and strategic direction.
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