Something new is quietly taking shape behind the scenes at 1Z Entertainment, the company founded by SB19. After more than a year of scouting and preparation, the company has confirmed that a new girl group is officially in the works, with plans to introduce them sometime this year.
The reveal came during 1Z Entertainment’s recent trade launch in Quezon City on February 7, 2026, where executives shared just enough to spark curiosity. Details are being kept intentionally tight, but one word kept coming up when the new girl group was described: different.
Built From the Ground Up
Unlike many acts who come in with prior exposure, 1Z made it clear that this upcoming girl group is being formed from fresh faces. The company focused on finding trainees who are new to the industry, with no previous spotlight, and a strong foundation built on passion, discipline, and creativity.
What sets this group apart even more is their musical role. These girls are not being shaped as performers alone. They are being trained as artists who take part in creating their own music, from songwriting to composition. For 1Z, that creative independence matters, especially as they aim to match the level of artistry the label is already known for.
Auditions Are Done, Training Is On
For fans wondering about auditions, here’s the clear update. The trainee audition period has officially closed, following an extension that ran until January 30, 2026. Since then, 1Z has shifted its focus away from open calls and into development and preparation.
That means the current stage is all about refining skills, building chemistry, and shaping an identity that fits into the evolving P-pop scene without copying what already exists. While the lineup, member count, and concept remain under wraps, the company has stressed that these girls are being readied carefully, not rushed.
A New Energy for P-pop
Even with the current wave of successful girl groups, 1Z believes there is still room for something new to stand out. Their goal is not to compete, but to add a different sound, dynamic, and creative voice to the scene. Music remains the priority, with the group positioned as artists first, visuals second.
With SB19 paving the way and setting the bar high, expectations are naturally high too. But if 1Z’s careful process says anything, it’s that this girl group is being built for longevity, not just a quick debut moment.
For now, fans are encouraged to stay curious, stay patient, and start theorizing. If the hints are any sign, 1Z’s upcoming girl group won’t just arrive quietly. They’re being prepared to make an impact when the time is right.
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